Asia Live 2026 is a 16-day cultural and culinary festival transforming Haymarket into a vibrant celebration of Asian culture, food, and community.

Supported by the City of Sydney, the event features:

Culinary experiences across restaurants and street activations

Cultural installations and illuminated art spaces

Live performances, music, and community showcases

High foot traffic from both locals and international visitors

The precinct becomes a dynamic destination where visitors can explore, dine, and experience Asia in one location, making it a highly strategic platform for culinary promotion. 

⭐ Key Highlight

• Es Teler 77 Pop-Up Activation
• Indonesia’s participation will feature Es Teler 77 through a dedicated pop-up activation, aimed at:
• Introducing Indonesian dessert and beverage culture to the Australian market
• Creating direct engagement with consumers
• Testing market acceptance for Indonesian F&B brands
• Supporting international expansion of Indonesian culinary businesses

This activation positions Indonesian cuisine not only as a cultural attraction, but also as a scalable commercial opportunity in the global market.